Good Work. Since 2009

Senior SEO Specialist

This assignment is designed to evaluate your ability to perform deep keyword research, understand enterprise search intent, build topic clusters, and design a scalable authority-building strategy for a highly competitive B2B segment.

  1. Deep Keyword Research & Intent Mapping (Mandatory): Perform comprehensive keyword research around Enterprise WordPress Development and adjacent enterprise services. Your output must include:
    • Keywords with search volume, difficulty, and opportunity score
    • Intent mapping (TOFU / MOFU / BOFU)
    • Semantic variants + related queries
    • Question-based queries
    • Long-tail opportunity keywords
    • AI Search / zero-click patterns you discover
    • SERP feature opportunities (People Also Ask, videos, carousels, schema-friendly opportunities)

Deliverable: 1 table + a short insight summary explaining why these opportunities matter for enterprise buyers.

  1. Pillar & Supporting Content Strategy (Mandatory): Based on your keyword research, create a Topic Cluster Model that sends strong semantic signals to Google. Your cluster must include:
    • 1 Pillar Page
    • 4-5 Supporting Content Pieces. For each supporting topic, include:
      • Recommended title
      • Primary + secondary keywords
      • Intent level (TOFU/MOFU/BOFU)
      • Short explanation of how it strengthens the pillar
      • How it improves topical authority
      • Internal linking plan between pages
  2. SERP Competitor Analysis - Short & Insight-Driven (Mandatory):
    • Choose 2–3 competitors currently ranking for enterprise CMS or WordPress development queries.
    • Provide:
      • What they’re doing well
      • Where they are weak
      • Ranking gap opportunities for rtCamp
      • Content or technical signals Google is rewarding in this vertical
      • Keep this to one page maximum.
  3. Backlink Strategy for the Topic Cluster (Mandatory)
    • Propose a clean, white-hat, high-authority backlink strategy for the Keyword to build authority.
    • Your plan should include:
      • Target domain types (e.g., tech blogs, enterprise CMS communities, open-source forums, university research portals)
      • Sample anchor text strategy (branded, partial match, informational)
      • 5–8 specific backlink opportunities with reason
      • Approach for outreach
      • Authority-building ideas (guest posts, thought leadership content, data studies, partner content)
    • We are looking at your strategic thinking, please avoid spammy tactics.

Submission Guideline

  1. Please use Google Docs to create your assignment.
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  3. Copy the doc link, and share it in the field below.

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